Many realtors are now recognizing the value of direct mail marketing, using it regularly to connect with new leads and keep the existing ones engaged. These are versatile tools that you can customize as per the occasion, ensuring optimal success rate. For instance, you can send creatively designed open house mailers with specific details to attract many potential buyers.
Another powerful technique is to use postcards for just sold listings to generate interest in potential leads, ensuring they know how capable you are and why they should trust you. These campaigns are quick and easy to design, enabling newbies on a budget to target as many demographics as they want.
Refer to the following points that explain these variants in more detail to know how to begin using them successfully.
What is it?
Just sold listings are an effective marketing tool that property agents use to promote their listings and services to existing and new clients. They are sent when you sell a home to generate quality leads and convert them into clients. In short, it is to inform your current and potential client base of your achievements, ensuring they become confident in your ability to help them buy or sell properties.
The chief idea behind these mailers is to impress potential clients so they will list their properties with you. It is about letting people know what you can do as an agent.
Benefits they offer
Direct mailers are a practical way to foster a sense of credibility, which is crucial for maintaining a successful business. People are more likely to hire or refer you if they recognize the value of your services and capabilities. Furthermore, they are an effective way to generate quality leads that can result in more excellent ROI. If a client has seen what you have done for them in past projects, they will often trust and work with your company again in the future.
Lastly, they are affordable and can be designed quickly, so there is no need for extensive planning or scheduling before sending them out.
What should they include?
A good postcard should include specific listing information, such as the photos and location of the property sold, the final price, and client testimonials. This is the most critical part of your postcard, so ensure it is complete and accurate.
It should also include your contact information so potential buyers can get in touch with you. Including a few call-to-action words can help them take the desired action, such as offering a free home valuation can initiate those who want to sell their homes to seek this service.
How a reliable postcard service can help
Postcards for just sold listings are an excellent way to stay in contact with current clients and connect with new leads. But when you use a reliable agency, they are cost-effective, easy to begin, and reliable, allowing you to maintain your marketing efforts. You can choose from hundreds of ready-to-use templates to create personalized brochures for your clientele.
Moreover, the agency allows you to create and modify mailing lists to target leads more accurately. You can also keep track of the campaign and make essential changes so that the next one is more successful. Look for an agency with positive reviews and thousands of existing clients, enabling you to send automated seller valuations with the mailers.
Finally, the process is simple, requiring you to register for free, customize templates, and begin mailing them immediately.